Blue Ridge Parkway Program
Americas Byways

AMERICA’S FAVORITE JOURNEY

469 Miles of Scenic Parkway
from Waynesboro, VA to Cherokee, NC


The most visited National Park in the U.S.
Average of 20 Million Annual Visitors

The Blue Ridge Parkway Foundation was incorporated in 1997 as an independent, private, non-profit supporting foundation for the Parkway’s benefit. It operates under a cooperative agreement with the National Park Service (“NPS”) to provide private funding for specific programs and projects which further the preservation, protection and enhancement of the Parkway including visitor centers, exhibits and educational outreach such as the NPS “Parks as Classrooms” program www.brpfoundation.org .

The 75th anniversary of the Blue Ridge Parkway will occur in 2010. The Blue Ridge Parkway Foundation has commenced efforts to promote the experience of the Parkway through licensed merchandise, special events and strategic promotional partnerships for the benefit of the Parkway and future generations of visitors which will be administered by BC Connections. The program will be similar to the First Flight Centennial Program. Products are being manufactured for sale prior to the Silver Anniversary to build brand awareness and will be sold throughout the parkway through Eastern National, Forever Resorts and other retailers, as well as through www.blueridgeparkwaystore.com , the Foundation’s online store.

 

       
BC
Connections
LLC
Promotion

Promotional Product and Licensed Merchandise Programs

Blue Ridge Parkway Promotion
Profile